Modern psychological work has highlighted what has always been known anecdotally, that females tend to read more avidly then their male counterparts. From an early age girls have always picked up books more readily than boys, who tend to be more reluctant readers. This knowledge of the discrepancy between the willingness to read between girls and boys (and subsequently women and men) has been public domain knowledge for quite some some time. Actuarial science has been well established by the Victorian era and Victorian publishers had a good understanding of their market and (obviously) their readership. With this knowledge in hand I feel that there may have been a degree of deviousness on the part of authors. They may have even colluded with their publishers. Unfortunately, who was the actual mastermind will never be fully discovered. My hypothesis is that the so called Bronte sisters Charlotte, Emily and Ann were actually alias’s for a male author (or quite possibly group of male ghostwriters who were paid in a productiion line like manner). The assumption was that books written with a female readership in mind by female authors would prove to be a more commercially viable and lucrative endeavour. The concept of target demographic was a phenomenon fully established and understood by Victorian businessmen. (And by that I mean men, as businesses of that period was conducted by men).